Donald Trump, Elon Musk, Vito Glazers, Kanye West, and Michael Avenatti are profiled as Top Newjackers of 2018
Newsjacking is the method (some refer to it an art) of making a controversial statement in an individual’s or brand’s voice about a trending topic in the media, in order to attract attention and create media coverage, therefore highjacking, or “newsjacking” the trending topic onto yourself or your brand.
Donald Trump is the undisputed king of being able to get the media to write about him or do whatever he wants. Other celebrities who frequently used this style of generating publicity successfully last year included Elon Musk, Kanye West and Michael Avenatti. A newcomer to that list is Vito Glazers.
Vito Glazers is an entrepreneur and media personality who is no stranger to being in front of the cameras or behind the scenes. His company, One World Publishing, has helped more than 100 prominent individuals make headlines around the world. Last year he became the go-to mastermind for anybody trying to make the news, as he has the art of newsjacking down to a science.
Glazers and his work in media have been recently profiled in this BuzzFeed article, read the full story here:
